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Excel4apps Announces 35% Jump in Sales of SAP and Oracle Financial Reporting Tools; Adds New Marketing Appointments

15 September 2011
Popular GL Wand product fuels revenue growth and expanded marketing opportunities for enterprise financial reporting authority Excel4apps.

RALEIGH, NC (September 14, 2011) – Excel4apps, a provider of best-in-class Excel-based financial reporting software for use with SAP and Oracle, today announced a 35% jump in its annual customer acquisition rate, adding to a compound annual revenue growth of 78% over the past five years. Fueled by the popularity of its flagship GL Wand product, which allows finance professionals to pull Oracle and SAP general ledger data simply and securely into Excel® spreadsheets, this growth is announced along with two new personnel appointments. Susan Shaw joins the company as Global Marketing Manager, and Conrad Jooste assumes the role of Marketing Manager.

“Our exceptional growth rate reflects the ongoing need from Oracle and SAP business users for an easy and accurate way to report on financial data from enterprise systems – without programming help,” said Michele Buson, Co-Founder and CEO for Excel4apps. “We are delighted to welcome Susan and Conrad as part of our marketing team to further our efforts in demonstrating how potential users around the world can work more efficiently with their general ledger using GL Wand, Budget Wand and Reports Wand.”

Susan comes to Excel4apps with an extensive background in marketing and lead generation in the software industry, including enterprise resource planning (ERP) and computerized maintenance management software (CMMS). She is a Professional Certified Marketer, as certified by the American Marketing Association, holds a B.A. in Communications from La Salle University, and is currently pursuing an MBA at the Joseph M. Katz Graduate School of Business at the University of Pittsburgh. Based in Pittsburgh, Pa., Susan will oversee the global marketing function for Excel4apps, including development and management of the marketing and communications strategy.

Conrad brings more than 14 years experience in the information technology industry, including Internet banking, web application design and development, project management, search engine optimization, and pay-per-click advertising. He has a Bachelor of Commerce degree in information systems and accounting from The University of Cape Town, as well as a post-graduate degree in management from the WITS Business School in South Africa. Based out of Farnham, Surrey, U.K., Conrad is responsible for corporate and regional digital marketing initiatives at Excel4apps.

About Excel4apps

Excel4apps is a best-in-class provider of Excel-based reporting and budget-loading software for Oracle and SAP. Designed for finance professionals, its award-winning GL Wand, Reports Wand, and Budget Wand products easily and securely deliver real-time ERP data using Microsoft Excel® to save reporting time and effort. Excel4apps serves over 7,000 Oracle and SAP users worldwide, with offices in the United States, United Kingdom, Australia, United Arab Emirates and South Africa. To schedule a demonstration or try a free trial, visit www.excel4apps.com today.
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    Michelle Wallace, Arbonne International, LLC

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